Advertising

Used to show the world the spectacle that is MD:TAS, items in this catagory are especially rare because they were never offered for public sale. Rescued from the garbage can and saved especially for collectors, these items are great finds.

Disney Cast Member Pin

Employees for the Disney Store will wear pins for a period of time to advertise events like a movie release, or a special sale. Employees around the country received these pinback buttons to wear as a part of their uniform for a few months while the Ducks were on the air. The button on the left was made available around the US, while the much rarer button on the right was distributed to stores in the Anaheim/Los Angeles area. In this region, the show was aired on the specific channel that the button advertises. Since so many were distributed, these are some of the easiest advertising items to find.

Disney Store Foamcore Poster

These two designs of posters were printed on foamcore board and displayed in or outside of Disney Stores while the show was on the air. You'll be hard pressed to find these nowadays, even in online auctions.

Disney Store Standing Cutout

Wouldn't you want something like this in your living room? Never intended for public release or sale, these massive four foot wide cardboard cutouts graced the front windows of Disney Store storefronts, along with posters and other signs advertising the show. These are extremely rare.

Official Press Kit

Rare but highly collected, television show press kits are distributed one to every station that airs the show. The official press kit is the most common, presented in a navy blue folder with a raised MD:TAS logo. Inside are papers with articles about the show, and a CD-ROM with .txt files of the papers and promotional images. These and the other variations of the press kits can most often be found in online auctions.

Press Kit with Sericel

A more generalized version of the above press kit, this one comes in packaging used generally for Disney TV Animation's shows. This one, however, is packaged with a sericel, or a cel image created specifically for display rather than for use in animation. Because the cel is included, these items are both highly collectable and very rare.

Boxed Press Kit

The ultimate for press kit collectors, this version comes with all of the things offered in the official kit, plus color and black and white prints, an information booklet, and a set of projector slides featuring images from the show. Very rare as far as press kits go, this version was likely to have been distributed only amidst the Disney staff.

Preliminary Press Kit

Distributed while the show was still in its conceptual phase, this kit was likely used to peak intrest within the Disney organization about the show and its premise. It comes in a folder with a preliminary logo image, a preliminary picture of Wildwing, and general information about the show.

ABC Poster Ads

These two designs of poster were used to promote ABC's fall lineup of shows from Disney. Featured on both of these posters are images from MD:TAS. Because these foldout posters were most likely distributed and displayed among television station staff, they are very rare.

Action Figure Ads
Retail stores that sold MD:TAS figures would readily advertise their sale in booklets and newspaper inserts, especially when they were first released in the winter of 1996.

McDonald's In-Store Display

Never intended for public sale, these cardboard displays had each of the toys fastened to them and were placed in a plastic case inside McDonald's stores to advertise the promotion. Because of the fact that they are supposed to be disposed of after use, they are quite collectable and available only through online auction sites.

McDonald's Trans-lite Display

Trans-lites are colored sheets of plastic that are used to display pictures of toy promotions or menu items on screens either overhead behind the ordering counter, or outside on a drive-thru ordering board. This particular trans-lite piece was only on display for the four weeks of the MD:TAS promotion. They were not made for public sale and were supposed to be disposed of after use. Because of this, they are highly collectable and quite rare, even in online auctions.

Notes: All of these items should be considered very rare, and aside from the cast member pins you'll be very lucky to find these items anywhere. To read the contents of the press kit CD-ROM .txt files, head over to The Dragon's Den. The two McDonald's items are also cross-listed on the Promotional page.